A Few Last Sips to Celebrate Summer

by The Tasting Alliance Team  |  08.29.2022

We still have a few weeks of Summer left! Coolers everywhere are being filled with cans for the beach, park, tailgates, BBQs and more. A time to get out and enjoy a cold beverage in the sun with friends and family! 

Friends and ​​Viva founders, Stephen Thurston and Christopher Pronchik were on the golf course in the summer of 2020 when they realized they didn’t want another average malt based seltzer. What they really wanted was an easy and portable way to enjoy their favorite spirit, tequila.  They knew that consumers just like them were also ready for something new and different from the Big Company malt-based seltzers currently dominating the market. And thus Viva Tequila Seltzer was born.

“The biggest difference between our seltzers and other products on the market is that we are tequila based. We are tequila drinkers because tequila has so many ‘better for you’ qualities. We believe that people are drinking tequila because of these healthy-ish characteristics,” said Thurston.

Viva Tequila Seltzer is crafted with premium blanco tequila and is infused with natural flavors like elderberry, huckleberry, watermelon, and grapefruit, making this libation deliciously drinkable and nearly “guilt-free” as described by its cofounders. Each flavor is complemented with a light tequila taste and mild carbonation. Viva has only 88 calories, 0g sugar, 0g carbs, and is gluten-free, with a 4.5% ABV. 

These are not your average hard seltzers, not by a long shot.  Out of 700+ hard seltzers entered in the 2022 San Francisco World Spirits Competition, Viva’s Elderberry flavor has the distinction of not just winning a Double Gold medal, but was singled out as the Best of Class Hard Seltzer. Our judges described it as brisk and refreshing. Perfect on a hot summer day.

“We weren’t exactly sure how consumers would respond to lesser known flavors like Huckleberry and Elderberry. We absolutely wanted to do something different and the fact that Huckleberry and Elderberry are now our best sellers has shown that consumers are tired of the same in this category. Our goal is to get Viva in the hands of everyone that is looking for this renovation in the seltzer space,” said Pronchik.

“Viva is about living as best we can, for as long as we can and doing so with friends old and new,” shared Thurston.

So get out there and live a little this summer with a delicious can of Viva Tequila Seltzer because you and yours deserve nothing but the best!

Viva Tequila Seltzer can be found in Total Wine & More, Whole Foods, local liquor stores, restaurants, and bars throughout the states of Massachusetts, Rhode Island, Connecticut, New York, New Jersey, California and Florida. Viva is available in Single-flavor four packs and an eight-can variety pack. If you are not in one of the retail markets, don’t worry, Viva is available online at www.vivatequilaseltzer.com for delivery to your doorstep. Don’t forget to follow them on Instagram and other social media platforms @VivaSeltzer.