A medal is just the beginning. The Tasting Alliance’s competitions are the most influential in the industry, helping brands stand out in the U.S. and international markets. But we’re more than a competition—we’re an accelerator. As a beverage marketing company, we provide impactful opportunities that go beyond the award, giving producers the tools to gain industry and consumer recognition and truly elevate their brands.
"Each year’s results are closely followed, both by consumers eager for the expert judgments and more importantly by the trade, especially the distributor community. Many a craft distillery startup has found that recognition by the SFWSC is the golden key to unlocking broad national, and often, international distribution. Even established producers look to the SFWSC for confirmation of their core ranges, as well as validation of new products and new production techniques.”
— Joseph V Micallef, Forbes
What Does a Medal Mean for You?
The Tasting Alliance’s medal winners range from some of the most renowned international distillers to small-batch producers that we’ve helped put on the map. Not only is an SFWSC medal a testament to your hard work, it’s a universally recognized indicator of exceptional quality and craftsmanship.
Our medals are valuable sales tools that can garner a flood of attention from press, industry experts, and consumers. In a saturated marketplace, winning a medal set from The Tasting Alliance sets you apart from your competitors while giving you opportunities to further promote, market, and position your product to consumers.
How Can We Help?
Winning a medal is just the beginning. As a competition medalist, you gain access to exclusive post-competition support designed to maximize your brand’s visibility and success:
Award Recognition Tools – Bottle stickers and high-resolution medallion imagery for packaging, marketing, and POS materials.
Marketing Toolkit – A complimentary guide with strategies to promote your award and drive sales.
Exclusive Events & Tastings – Invitations to media, trade, and consumer tastings showcasing top winners.
Digital & Email Features – Promotional opportunities across The Tasting Alliance’s platforms.
E-Commerce Support – Complimentary onboarding and discounted white-label solutions through Flaviar.
Industry Access & Networking – Introductions to key distributors, importers, retailers, and agencies.
Expert Consulting – Guidance on product development, talent recruitment, brand strategy, and activation through Tasting Alliance Advisors.
Exclusive Membership Opportunities – 10% off DISCUS Craft Membership for the first year.
Media & PR Exposure – Opportunities to be featured in top publications like Forbes, UPROXX, VinePair, and more.
