About Us

The Tasting Alliance is your ultimate resource for the best in wine, beer, and spirits. Hundreds of our judges have spent hours evaluating every product on this site so you don’t have to. 

Tasting Alliance judge smiling
Tasting Alliance wine glasses on a table
Tasting Alliance judging team

SEE RESULTS FROM OUR LATEST COMPETITIONS

The Tasting Alliance Competitions are considered the most influential for a reason. They have elevated the reputation of thousands of brands, and represent the ultimate curator for the world’s best wine, beer, and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry.

Since its introduction in 1980, the San Francisco International Wine Competition has set the standard for professional wine judging. Most recently celebrating its 41st year in 2021, the SFIWC is one of the largest and longest running international wine competitions in the world. Year after year, the SFIWC takes great pride in maintaining the highest levels of integrity and impartiality ensuring that all wines are treated with equal care and consideration by our panels of highly esteemed wine experts, led by Executive Director Anthony Dias Blue and Head Judge Wilfred Wong.

Founded in 2000, the San Francisco World Spirits Competition is the oldest and largest competition of its kind. Medal winners range from some of the most renowned international distillers to small-batch producers that the competition has helped put on the map. The SFWSC medal is a testament to their hard work and universally recognized indicator of exceptional quality and craftsmanship. In 2022, the competition cemented its position as the largest spirits competition in the world with nearly 5,000 entries, led by Executive Director Anthony Dias Blue and Head Judge Jeffrey Morgenthaler.

In 2018, the New York World Wine & Spirits Competition became a full-fledged member of the Tasting Alliance. The NYWSC programs offer the same level of integrity and respect that comes from the SFIWC and SFWSC, focusing on regional tastes and trends that drive the wine and spirits markets.

Founded in 2019, the Singapore World Spirits Competition focused on spirits produced and consumed in the Asia Pacific region. In its first year, the SWSC immediately became the largest Baijiu Competition outside of China.

With over 40 years of expertise in blind tastings, The Tasting Alliance is continuing our expansion into the world of beer with the Tasting Alliance World Beer Competition. We’re not only sticking to tradition but constantly evolving to cater to the global beer industry and beyond.

Tasting Alliance Advisors

Tasting Alliance Advisors (TAA) is a quality-specific, brand-agnostic consultancy and advocacy network of the world’s most trusted and respected spirits professionals. Our partner network provides guidance in the areas of product development, talent recruitment, brand strategy, and brand activation through our partner network.

 

CURRENT SERVICES

 

Product Development – Guidance and insights to improve products, marketing, and overall business strategy. Market Research and Analysis. New Product Conception. Existing Product Re-Engineering. Brand Line Expansions.

 

Brand Strategy – Fostering collaborations that transform distilleries into compelling brands. Brand Ideation. Brand Story Development. Package and Label Design. Content Creation and Social Media. eCommerce and Digital Marketing.

 

Talent Recruitment – Helping brands, producers, and distributors identify and recruit exceptional professionals who possess the rare blend of skills and passion required to excel in the spirits industry. Hiring Process Consultation. Market Research Salary Analysis. Identification of Top Candidates. Coordination of Interviews.

 

Brand Activation – Conceptualization, creation, and execution of brand activations. Experiential Builds. Field Collateral. Merchandise.

 

Get in touch with the team at advisors@thetastingalliance.com.