Integrity you can trust.
Quality you can celebrate.
Recognition you can publicize.


The Tasting Alliance’s competitions are considered the most influential for a reason. Earning a medal from the organization not only helps brands enter and stand out in the U.S. and international markets but is a critical next step for any producer to earn recognition in the industry and with consumers.

“Each year’s results are closely followed, both by consumers eager for the expert judgements and more importantly by the trade, especially the distributor community. Many a craft distillery startup has found that recognition by the SFWSC is the golden key to unlocking broad national, and often, international distribution. Even established producers look to the SFWSC for confirmation of their core ranges, as well as validation of new products and new production techniques.”

– Joseph V Micallef, Forbes

What Does a Medal Mean for You?

The Tasting Alliance’s medal winners range from some of the most renowned international distillers to small-batch producers that we’ve helped put on the map. Not only is an SFWSC medal a testament to your hard work, it’s a universally recognized indicator of exceptional quality and craftsmanship.

Our medals are valuable sales tools that can garner a flood of attention from press, industry experts, and consumers. In a saturated marketplace, winning a medal set from The Tasting Alliance sets you apart from your competitors while giving you opportunities to further promote, market, and position your product to consumers.

How We Can Help

All Gold, Double Gold, and Premium Award winners will be listed in an issue of The Tasting Panel Magazine, which reaches over 90,000 beverage-trade decision makers.

Bottle stickers are available for purchase to help increase visibility and distinguish winning products on store shelves.

High-quality, high-resolution medallion imagery is available for licensed use in winners’ online, print, and POS materials.

Developed exclusively for SFWSC winners, a complimentary marketing toolkit will provide ideas, tips, and strategies for promoting your award to increase visibility and maximize sales.

Throughout the year, The Tasting Alliance’s competitions host numerous media, trade, and consumer tasting events around the country to showcase top winners.