As a Sr. Manager focused on Social Media and Digital Events at ReserveBar, Lee is responsible for leading platform strategy, content development and audience growth tactics for key ReserveBar online and social properties. This work is focused on inspiring customers to explore new spirits, discover the joy of at-home bartending, and learn from inspiring personalities in the trade.

Prior to starting with ReserveBar, he was a social media manager at Fender where he focused on expanding the reach of this storied guitar company through new content features, artist interviews and global engagements. He also worked at Hilton Worldwide, where he led the development of new social tools and strategic partnerships to drive the growth of Hilton Suggests. This program connected team members around the world with travelers seeking local know-how through Twitter, the Hilton Suggests Travel Blog and the Hilton Honors App.

Lee also served as senior manager in social business at AT&T for four years responsible for creating internal initiatives to drive social collaboration, employee social education, and leading the AT&T Social Circle, one of the largest employee brand advocate programs in the world. 

Lee has a passion for exploring new spirits, discovering the nuances of compelling flavor profiles, and making a mess whenever he builds a cocktail at home.