As the 12th Proprietor of ELIXIR, San Francisco’s second oldest continually operating saloon, H. is recognized for his role in the pioneering efforts to revitalize modern cocktail culture. This led the serial entrepreneur to numerous new ventures. H.’s industry consultancy, Cocktail Ambassadors, provides beverage industry clients with product and brand development, trade education program design and execution, and public speaking services. His cocktail event company, ELIXIR To Go, produces client entertainment and team building events for corporate and private customers around the country. A cocktail mixer company, Fresh Victor, produces and supplies fresh, cold-pressed juice-based cocktail mixers to bars and consumers across the United States. Lastly, the independent bottler Kokoro Spirits produces award-winning, additive-free tequilas.