Robin Coupar

Robin Coupar, a native of Edinburgh, Scotland, is a leading whisky expert who has dedicated more than 26 years to the industry. Robin is the Global Whisky Advocate for the Campari Group’s whisky portfolio that includes Glen Grant Single Malt Scotch Whisky, Wild Turkey Kentucky Straight Bourbon & Rye Whiskey, Russell’s Reserve Bourbon & Rye Whiskey and Forty Creek Canadian Whisky. In 2016 he was inducted into the Keepers of the Quaich.

Robin’s passion and knowledge of whisky started in Scotland but extended well past the UK borders. His expertise was built through a series of assignments with some of the most renowned players in the world including Diageo and Moet Hennessy where he worked on many famous brands. At Campari he has performed several marketing roles in the whisky category and has focused on innovations and developing new liquid expressions. Robin also leads the sensory evaluation process for Campari whiskies.