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Judge Spotlight

Brad Japhe

Brad Japhe is a freelance journalist specializing in food, beverage, and travel. He moonlights as a beer and spirits consultant, hosting monthly craft pairings/educational dinners in both Los Angeles and New York, and curating drink menus for festivals and restaurants.

COMPETITION NEWS + NOTES

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    Blind Tasting vs. Brand Bias: Why Objectivity Matters in Wine and Spirits Competitions

    At The Tasting Alliance, our judges evaluate entries without knowing the producer, label, or price, allowing each wine or spirit to be assessed solely on its quality. As we prepare for the San Francisco International Wine Competition this December, we continue to champion blind tasting as the most reliable way to recognize excellence across both established icons and emerging producers.

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