As the demand for non-alcoholic options continues to rise, producers are redefining what quality and complexity look like without alcohol. At the 2025 San Francisco International Wine Competition, one standout captured the judges’ attention for its balance, vibrancy, and drinkability: Underwood’s 2024 Non-Alcoholic Rosé Bubbles from Oregon.

Underwood is part of Union Wine Company, an Oregon-based producer known for its modern, accessible approach to wine. With a focus on sustainability, innovation, and everyday enjoyment, Underwood has built a reputation for crafting wines that are both approachable and thoughtfully made. Their expansion into non-alcoholic offerings reflects a broader shift in the industry toward inclusivity and mindful consumption—without compromising on flavor or experience.

The 2024 Non-Alcoholic Rosé Bubbles is crafted to deliver the refreshing character of a sparkling rosé while maintaining the structure and balance expected from traditional wine. Produced from Oregon-grown grapes and gently dealcoholized to preserve aromatics, this wine offers a lively, effervescent profile designed for any occasion—from casual gatherings to celebratory moments.

Delicate pink in hue with fine, persistent bubbles, this non-alcoholic rosé opens with aromas of fresh strawberry, watermelon, and rose petal. The palate is crisp and refreshing, showcasing bright red berry flavors, hints of citrus, and a clean, dry finish that keeps it light and food-friendly.

Underwood’s win underscores a growing truth in today’s beverage landscape: non-alcoholic wines are no longer an afterthought. With careful craftsmanship and attention to detail, producers like Underwood are creating wines that stand confidently alongside their traditional counterparts—offering consumers more ways than ever to enjoy the ritual and pleasure of wine.