Hemp-derived beverages are no longer a fringe curiosity—they’re quickly becoming one of the most talked-about innovations in the drinks industry. From hemp-infused seltzers to non-alcoholic spirits alternatives, these products are reshaping how consumers think about relaxation, flavor, and functionality. As the category grows, so does the question: where do hemp beverages belong in a traditional tasting and judging framework?

For organizations like The Tasting Alliance, which evaluates thousands of entries across spirits, wine, and ready-to-drink (RTD) categories, hemp beverages represent both an opportunity and a challenge. Their hybrid nature—often straddling wellness, flavor innovation, and alternative consumption occasions—requires thoughtful placement within established competition structures.

Hemp beverages are typically infused with compounds derived from the hemp plant, most commonly cannabidiol (CBD). Unlike THC, CBD is non-psychoactive, making these drinks accessible to a wide audience seeking relaxation without intoxication. Products range from sparkling waters and teas to more complex formulations that mimic cocktails or aperitifs.

From a judging standpoint, hemp beverages can vary significantly in composition. Some are entirely non-alcoholic, while others may contain trace or low levels of alcohol. This diversity makes classification less straightforward than traditional categories like vodka or Cabernet Sauvignon.

Regardless of category placement, one principle remains constant: judging is conducted blind, with a focus on sensory experience. To ensure a consistent and compliant evaluation process, hemp beverage submissions must be provided as non-dosed samples, meaning they do not contain active hemp-derived compounds at the time of tasting. This allows judges to assess the product purely on aroma, flavor balance, mouthfeel, and overall impression—just like any other entry.

This approach ensures that evaluation remains focused on craftsmanship and formulation, rather than the functional effects of hemp. Judges can consider whether the intended flavor profile is well-executed, balanced, and cohesive, without external influence. In this way, hemp beverages are held to the same high sensory standards as all other entries, while still reflecting the innovation driving the category forward.

The rise of hemp beverages is closely tied to broader consumer trends. Interest in wellness, moderation, and alternative social rituals has fueled demand for drinks that offer something beyond alcohol. According to industry reporting from Beverage Daily, the global market for CBD-infused beverages continues to grow as consumers seek functional benefits alongside flavor.

Retailers are also taking notice. Major platforms like Total Wine & More have begun expanding their selection of non-alcoholic and hemp-adjacent beverages, signaling mainstream acceptance.

As these products gain shelf space and consumer attention, their inclusion in respected competitions becomes increasingly important. Awards and medals provide credibility, helping brands stand out in a crowded and rapidly evolving market.

Hemp beverages are still in the early stages of their journey within formal competitions, but their momentum is undeniable. As innovation continues and consumer demand grows, it’s likely that dedicated categories or subcategories will emerge, providing even more tailored evaluation frameworks.

For now, their inclusion within existing structures reflects The Tasting Alliance’s broader philosophy: to recognize excellence across the full spectrum of beverage innovation. Whether alcoholic or not, traditional or experimental, the ultimate goal remains the same—identifying products that deliver exceptional quality and memorable drinking experiences.