Latin America is one of the most influential spirits-producing regions in the world. From tequila and mezcal to rum, cachaça, and pisco, the region continues to shape global drinking culture. For many producers, however, local recognition is only the first step. True growth often depends on gaining credibility beyond home markets. The Latin America World Spirits Competition (LAWSC) was created to help brands do exactly that.

The Latin America World Spirits Competition is designed to showcase Latin American spirits on a global stage. As part of the Tasting Alliance portfolio, the competition applies internationally recognized judging standards and delivers results that resonate with buyers, distributors, and media worldwide. A LAWSC medal signals quality and export readiness to international decision-makers.

International Trade Recognition
The Latin America World Spirts Competition is judged by experienced buyers, distillers, educators, and journalists who actively work across international markets. This ensures medals are meaningful beyond borders. For producers seeking distribution outside their home country, the LAWSC results help open conversations with importers and distributors who rely on trusted third-party evaluation when assessing new brands.

Media and Press Exposure
Winning spirits benefit from Tasting Alliance press distribution and digital promotion that reaches trade and consumer audiences outside Latin America. This includes coverage aimed at buyers, bar managers, retailers, and spirits-focused media. For many brands, the competition provides their first sustained exposure to audiences unfamiliar with their category or region.

Buyer Confidence in New Markets
Entering a new market often involves a credibility gap. Buyers need reassurance that a brand can meet quality expectations, pricing structures, and long-term supply demands. A LAWSC medal provides independent validation that helps reduce perceived risk and positions producers as serious, export-ready partners.

Sales and Marketing Support
LAWSC medals are practical tools that travel with your brand. Producers regularly incorporate results into export sales decks, distributor presentations, shelf talkers, and on-premise training materials. In competitive spirits categories, awards help brands stand out quickly and communicate quality at a glance.

Alignment with International Standards
LAWSC judging criteria emphasize balance, technical execution, consistency, and authentic expression of origin. These are the same attributes valued by international competitions, retailers, and global buyers. As a result, Latin America World Spirits Competition medals translate effectively across markets and sales channels.

While Mexico remains central to the global spirits conversation, the competition highlights the full diversity of Latin America. Rum, cachaça, pisco, and emerging craft spirits from across the region gain visibility alongside established categories.

The 2025 LAWSC offers more than awards. It provides a structured pathway for Latin American spirits to gain international credibility and visibility. By entering, producers gain recognition that supports conversations with distributors, strengthens export strategies, and enhances brand storytelling. For producers ready to expand beyond domestic markets, LAWSC is built to help your spirits travel further, connect with global decision-makers, and compete confidently on the world stage.