The Latin America World Spirits Competition continues to gain international attention — this time on a global broadcast platform. Recently featured on Telemundo’s Al Rojo Vivo, one of the most-watched Spanish-language news programs, the competition in Guadalajara was spotlighted as a major gathering of leading tequila and spirits brands from across the region.

The segment highlights the scale and significance of the event, bringing together more than 300 brands evaluated through blind tastings by an expert panel of 15 judges. From emerging producers to established names, the competition serves as a key platform for showcasing quality, innovation, and craftsmanship within the global spirits industry.

Watch the full Telemundo feature to see how Guadalajara is becoming a global hub for world-class spirits.