Everything You Need to Know About Top Shelf 2025: Frequently Asked Questions
Top Shelf 2025 is more than an event - it's a celebration of excellence in the beverage industry, featuring tastings, master classes, networking opportunities, and a black-tie Awards Gala. Whether you’re attending for the first time or returning for another round of world-class experiences, we’ve compiled the most frequently asked questions to help you plan your visit with confidence. From dress code and ticket logistics to scheduling and participation, here’s everything you need to know before heading to San Francisco this November.
Ticketing & Registration
Do you offer refunds if I can’t attend?
No. All ticket sales for Top Shelf 2025 are final and non-refundable. Please double-check your availability before completing your purchase.
What types of tickets are available?
Master Classes & Speed Networking - Includes entry into Master Classes, Speed Networking, and the Top Shelf Display Room
Awards Gala–Only Ticket – Access to the formal evening gala.
All-Access Pass – Includes entry to Master Classes, Speed Networking, the Top Shelf Display Room, and the Awards Gala
Can I buy tickets for a group?
Yes! For groups of 6 or more, select the Group Ticket option during checkout.
Can I add or change attendee names after I purchase?
For individual or small orders (1–5 tickets), you should include attendee names at the time of purchase.
For group ticket purchases, you may submit names up to two weeks before the event (by October 25, 2025)
Schedule & Event Access
When and where is Top Shelf 2025?
November 8–9, 2025
Hotel Nikko, San Francisco, CA
Do I need to register separately for master classes or speed Networking?
Yes. If you hold an All-Access Pass or a Master Class/Speed Networking Pass, you’ll receive an email invitation to pre-register for both. These sessions are first-come, first-served, and spots are limited to 50 attendees in each.
Is the Top Shelf Display Room open to everyone?
Anyone can visit the Top Shelf Display Room — no pre-registration required.
Dress Code & Accommodations
What is the dress code for the Awards Gala?
The Awards Gala is a black-tie event. Tuxedos, formal suits, gowns, or elevated cocktail attire are suggested.
Is there a host hotel for the event?
Yes! Hotel Nikko is the official venue and host hotel for Top Shelf 2025. A discounted room block for $189/night is available for attendees. Room reservations must be made by October 22, 2025.
Audience & Experience
Who should attend Top Shelf?
Top Shelf is designed for:
Distillers and winemakers
Brand founders and ambassadors
Distributors, buyers, and on-premise leaders
Media, influencers, and enthusiasts
It’s the ideal destination for those looking to connect with industry peers, gain insights, and celebrate excellence.
Can my brand partner with or sponsor Top Shelf?
Yes - we'd love to have you join us! To learn more, please contact Amanda Blue at amanda@thetastingalliance.com.
Top Shelf 2025 is shaping up to be a standout celebration in the beverage world. With educational sessions and memorable networking, it’s an event you won’t want to miss. Stay tuned for updates on master class registration and new sponsor announcements. We can’t wait to welcome you to San Francisco, the home of the San Francisco World Spirits Competition, this fall!
