This year’s Top Shelf 2025 brought together the very best of the global spirits community for a weekend of innovation, collaboration, and celebration. Hosted in San Francisco — the home of the San Francisco World Spirits Competition, where our prestigious competition is held year after year — the event showcased the excellence and creativity that define The Tasting Alliance.

With over 500 attendees across the two-day experience, guests participated in an exciting lineup of master classes, tastings, and speed networking sessions, all designed to spark conversation and foster connection. The atmosphere buzzed with energy — from the hum of tastings and brand showcases to the in-depth educational sessions exploring distillation, branding, and innovation.

More than just an event, Top Shelf 2025 was a meeting ground for the entire spirits ecosystem. Brands looking for distribution partners or agencies connected with buyers eager to discover the next standout product, while journalists and content creators found stories worth sharing. Throughout the weekend, authentic relationships were built — bridging the gap between heritage producers, emerging brands, and the partners who help them grow.

Across the event, over 200 award-winning products were featured throughout our tasting rooms, educational sessions, the finalist showcase, and the awards gala. From celebrated global labels to fresh innovators, each product represented the craftsmanship and creativity that continue to shape the future of the spirits industry. Guests explored these exceptional offerings firsthand, with opportunities to learn the stories behind every pour.

A major highlight of the weekend was our expert-led master classes and panel discussions, which delved into emerging trends, sustainability in production, and storytelling in branding. Industry leaders shared insights that inspired attendees to think differently, refine their craft, and continue pushing boundaries. These sessions reflected The Tasting Alliance’s ongoing mission to champion education and excellence in every aspect of the beverage world.

The weekend concluded with the Top Shelf Awards Gala, where we celebrated the extraordinary achievements of brands and producers from around the world. The evening was filled with applause, storytelling, and well-earned recognition — a true testament to the innovation and dedication driving today’s spirits community. Be sure to check out the full list of Top Shelf 2025 Awards Gala winners. 

As we look back on Top Shelf 2025, we’re filled with gratitude for the brands, partners, and guests who made this year’s event so special. Every tasting, conversation, and connection reflected what makes this community truly exceptional — a shared passion for craftsmanship and the continued pursuit of excellence. We can’t wait to raise a glass with you again next year for another celebration of creativity, community, and the best of what the spirits industry has to offer.