The Tasting Alliance

The San Francisco World Spirits Competition (SFWSC) stands as the most prestigious competition in the world, setting the industry standard for excellence. Recognizing both globally renowned distilleries and rising small-batch producers, SFWSC medal winners earn widespread recognition and respect. The 2026 competition is now open for entries. 

From classic cocktails and hard seltzers to cutting-edge creations featuring hemp and alternative ingredients, The San Francisco Ready-to-Drink Competition celebrates the full spectrum of ready-to-enjoy beverages. With expert judges evaluating taste, balance, and creativity, this event highlights the best in a rapidly evolving category that continues to redefine the drinking experience. The 2026 competition is now open for entries. 

The Asia World Spirits Competition (AWSC) showcases the vibrant and rapidly evolving spirits industry across Asia and Australasia, with class codes designed to reflect regional production and consumption trends. As both the world’s largest producer and consumer of spirits, Asia plays a pivotal role in shaping the global market. An AWSC medal serves as a powerful mark of distinction, helping brands stand out while guiding consumers and the trade toward spirits truly worth discovering.

Proof of Concept is a storytelling-driven podcast from The Tasting Alliance exploring the ideas and makers behind Double Gold–winning spirits. Hosted by Toby Blue and Jason Rabinowitz, the series goes beyond the medal to uncover what it truly takes to win at the highest level.

Our latest episode featuring a tasting of Brother’s Bond Bourbon with Ian Somerhalder is live. Whether you’re a spirits enthusiast or just bourbon-curious, this is your chance to experience the craft.