The Tasting Alliance

Top Shelf is the ultimate destination for beverage professionals serious about growth. This curated experience blends high-impact education, meaningful networking, and celebration of the industry's best. From master class sessions led by top-tier experts to an unforgettable awards gala, Top Shelf 2025 is where the future of beverage takes shape.

The San Francisco International Wine Competition (SFIWC), founded in 1980, set the gold standard for professional wine evaluation, pioneering the rigorous blind judging process that The Tasting Alliance upholds across all its competitions. As the flagship event in our portfolio, SFIWC has provided wineries with a prestigious platform for global recognition, establishing a benchmark for quality and excellence. For over four decades, SFIWC has remained a trusted authority, celebrating wines from around the world and helping brands gain credibility, visibility, and consumer trust. As the wine industry continues to evolve, the competition embraces emerging trends, offering expanded categories that highlight regional distinctions, organic and natural wines, and innovative winemaking practices. With its legacy of integrity and influence, SFIWC remains an essential opportunity for wineries to stand out in an increasingly competitive market. The 2025 competition is now open for entries. 

The San Francisco World Spirits Competition (SFWSC) stands as the most prestigious competition in the world, setting the industry standard for excellence. Recognizing both globally renowned distilleries and rising small-batch producers, SFWSC medal winners earn widespread recognition and respect. The 2026 competition is now open for entries. 

From classic cocktails and hard seltzers to cutting-edge creations featuring hemp and alternative ingredients, The San Francisco Ready-to-Drink Competition celebrates the full spectrum of ready-to-enjoy beverages. With expert judges evaluating taste, balance, and creativity, this event highlights the best in a rapidly evolving category that continues to redefine the drinking experience. The 2026 competition is now open for entries. 

Celebrate creativity in the world of wine, spirits, and ready-to-drink (RTD) beverages. The Tasting Alliance Design Competition honors excellence in packaging and branding, recognizing standout designs that captivate the eye and elevate the drinking experience. From elegant wine labels to bold spirit bottles and innovative RTD concepts, this competition showcases the art of visual storytelling in the beverage industry.

Bringing The Tasting Alliance’s blind judging to the East Coast, the New York World Spirits Competition highlights excellence in one of the world’s top spirits markets. With a focus on regional trends, it offers brands recognition, credibility, and key industry exposure. Judged by a panel of experts, the competition celebrates quality and craft. The 2025 competition results are now live.