Derek Corriea

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Derek Corriea

As president of ReserveBar, the established leader in premium and luxury spirits e-commerce, Derek oversees marketing, technology, strategy, innovation, analytics, and business operations. Under his leadership, ReserveBar recently acquired Minibar Delivery’s on-demand technology and national retail network, accelerating on-demand ambitions for ReserveBar.com and its many e-commerce store deployments with brand, publisher, and e-commerce partnerships. ReserveBar is, at its core, a technology company, and through its e-commerce everywhere strategy, its philosophy is built around the consumer, creating technology and infrastructure to enable compliant beverage alcohol purchase in every logical instance, in a frictionless fashion. Prior to joining ReserveBar, Derek was a senior marketing executive with PepsiCo and Diageo, held CMO roles in the luxury travel and medical industries, was global strategy lead and head of the NY Office of Grey Direct, and CEO of Source CxM, an industry leader in digital and direct marketing, CRM, promotions and customer experience.