The Wine & Spirits Tasting Competition is one of the highlights of Access LIVE, offering a remarkable opportunity for additional exposure for brands. This blind tasting competition rewards excellence in taste and provides opportunities for both established and emerging brands to garner recognition that will enhance their visibility during the show and establish enduring credibility for their products. The competition will conclude prior to the start of Access LIVE, allowing participating brands to proudly showcase their achievements throughout their entire Access LIVE experience, thus amplifying their brand presence. New this year: after the competition, 10 winners will advance to the 2025 San Francisco World Spirits Competition.