The Tasting Alliance

The Asia World Spirits Competition (AWSC) showcases the vibrant and rapidly evolving spirits industry across Asia and Australasia, with class codes designed to reflect regional production and consumption trends. As both the world’s largest producer and consumer of spirits, Asia plays a pivotal role in shaping the global market. An AWSC medal serves as a powerful mark of distinction, helping brands stand out while guiding consumers and the trade toward spirits truly worth discovering.

The New York World Spirits Competition brings The Tasting Alliance's prestigious blind judging process to the East Coast. Judged by a panel of esteemed experts, NYWSC gives brands industry recognition and credibility in one of the world's most influential spirits markets, with valuable exposure to trade professionals, distributors, and consumers alike. The 2026 competition is open for entries. 

Founded in 1980, the San Francisco International Wine Competition (SFIWC) pioneered the rigorous blind judging process that defines The Tasting Alliance today. As our flagship event, SFIWC has spent over four decades helping wineries from around the world gain global recognition, credibility, and consumer trust while evolving alongside the industry with expanded categories for regional distinctions, organic and natural wines, and innovative winemaking. With its legacy of integrity and influence, SFIWC remains an essential platform for wineries to stand out in a competitive market.

The San Francisco World Spirits Competition (SFWSC) stands as the most prestigious competition in the world, setting the industry standard for excellence. Recognizing both globally renowned distilleries and rising small-batch producers, SFWSC medal winners earn widespread recognition and respect. The 2026 competition results are officially live!

From classic cocktails and hard seltzers to cutting-edge creations featuring hemp and alternative ingredients, The San Francisco Ready-to-Drink Competition celebrates the full spectrum of ready-to-enjoy beverages. With expert judges evaluating taste, balance, and creativity, this event highlights the best in a rapidly evolving category that continues to redefine the drinking experience. The 2026 competition results are officially live!

Proof of Concept is a storytelling-driven podcast from The Tasting Alliance exploring the ideas and makers behind Double Gold–winning spirits. Hosted by Toby Blue and Jason Rabinowitz, the series goes beyond the medal to uncover what it truly takes to win at the highest level.

Our latest episode featuring a conversation with Heaven Hill Distillery is officially live.