Matthew and Camila McConaughey’s latest ad campaign for their tequila brand, Pantalones, brings a nostalgic twist inspired by How to Lose a Guy in 10 Days. But behind the playful, pantless ads lies serious craftsmanship—Pantalones Añejo recently claimed the coveted Double Gold at the 2024 San Francisco World Spirits Competition, one of the most prestigious honors in the industry.
The McConaugheys’ lighthearted campaign, which celebrates fun and not taking life too seriously, mirrors the ethos of their award-winning tequila. With nods to romance, comedy, and creativity, Pantalones is proving it has the substance to back up the style.
Learn more about their spirited homage to the rom-com classic, and discover why their tequila is making waves at competitions worldwide in the feature from The Hollywood Reporter.
