The Tasting Alliance Announces Exciting New Partnership with Flaviar

by The Tasting Alliance Team  |  08.15.2024

We are thrilled to announce a groundbreaking partnership between The Tasting Alliance and Flaviar, a leading eCommerce platform for spirits enthusiasts. This collaboration marks a significant milestone in our mission to support and elevate the brands that participate in our esteemed competitions.

Starting with the 2024 New York World Spirits Competition, brands that receive a medal will gain unparalleled opportunities to expand their eCommerce presence through Flaviar. This partnership includes:

  • Complimentary Onboarding onto Flaviar and Caskers: Medalists will have their products featured on two of the most influential online spirits marketplaces, reaching a vast audience of passionate consumers.
  • Complimentary Setup for Brand-Hosted DTC Sites: We are offering brands the tools and support they need to establish direct-to-consumer sales channels, enhancing their ability to connect with their customers directly.
  • Feature in the Flaviar x The Tasting Alliance Annual Advent Calendar: This exciting opportunity that sells out each year will highlight Best in Class Winners from The Tasting Alliance competitions, offering brands additional exposure and recognition while allowing consumers to explore the best spirits in the world.

Flaviar will also be the official eCommerce partner of Top Shelf 2024, our highly anticipated event showcasing the finest in spirits. Attendees of Top Shelf 2024 will have the exclusive opportunity to experience this exciting new partnership firsthand, with access to curated selections and special offers from Flaviar.

Join us at Top Shelf 2024 in San Francisco on October 5-6 to celebrate this collaboration and discover the best in the world of spirits. Don’t miss out on this unique event—purchase your tickets today and be part of a remarkable experience.

Stay tuned for more updates and announcements as we continue to enhance our offerings and support the incredible brands in our competitions. We look forward to seeing you at Top Shelf 2024!