As we reach the halfway point of 2024, the spirits industry is witnessing dynamic changes that reflect evolving consumer preferences and innovative practices. From a heightened focus on sustainability and eco-friendly production to the growing popularity of health-conscious and premium products, the trends shaping the market are diverse and exciting. In this article, we’ll explore the top spirits trends of 2024 so far, highlighting how sustainability, health, and innovation are leading the way and redefining the drinking experience for enthusiasts around the globe.
Sustainability and Eco-Friendly Practices
This year so far, we’ve seen an increasing push towards using locally sourced and organic ingredients to reduce the environmental impact and support local economies. This can also be seen across packaging where brands are increasingly using eco-friendly materials for packaging such as recycled glass, paper-based bottles, and bio-degradable labels.
Health and Wellness
There is a growing demand for low-ABV and no-alcohol spirits, catering to health-conscious consumers who still want to enjoy the experience of drinking without the high alcohol content. Spirits infused with health-boosting ingredients like adaptogens, CBD, and superfoods are also gaining popularity.
Craft and Artisanal Spirits
Small-batch and locally produced spirits have been a hit so far this year along with distillers experimenting with unconventional flavors and ingredients. Trends are showing that consumers are looking for unique flavored yet authentic products.
Luxury and Aged Spirits
There is an increasing appetite for high-end, premium spirits as consumers seek quality over quantity. Older, well-aged spirits are also in-demand reflecting a preference for more complex and refined flavor profiles.
Ready to Drink Cocktails
The RTD cocktail market is evolving with more sophisticated and high-quality options, moving beyond basic mixed drinks to complex cocktails made with premium ingredients. RTDs continue to appeal for their convenience, catering to busy lifestyles and outdoor events.