Tasting Alliance Advisors (TAA) is a quality-specific, brand-agnostic consultancy and advocacy network of the world’s most trusted and respected spirits professionals. Our partner network provides guidance in the areas of product development, talent recruitment, brand strategy, and brand activation through our partner network.

 

CURRENT SERVICES

 

Product Development – Guidance and insights to improve products, marketing, and overall business strategy. Market Research and Analysis. New Product Conception. Existing Product Re-Engineering. Brand Line Expansions.

 

Brand Strategy – Fostering collaborations that transform distilleries into compelling brands. Brand Ideation. Brand Story Development. Package and Label Design. Content Creation and Social Media. eCommerce and Digital Marketing.

 

Talent Recruitment – Helping brands, producers, and distributors identify and recruit exceptional professionals who possess the rare blend of skills and passion required to excel in the spirits industry. Hiring Process Consultation. Market Research Salary Analysis. Identification of Top Candidates. Coordination of Interviews.

 

Brand Activation – Conceptualization, creation, and execution of brand activations. Experiential Builds. Field Collateral. Merchandise.

 

Get in touch with the team at advisors@thetastingalliance.com.